As he put on his camouflage uniform and reported
for military duty on February 27, popular South Korean pop icon and leader of
boyband Big Bang, Kwon Ji Yong (GD), bade farewell and paid tribute to his fans
in Southeast Asia with a parting gift.
The singer-songwriter and rapper, who enlisted
for military service, has designed a gift package, which will be available in
Southeast Asia exclusively in a one-of-its-kind GD Official Store on Southeast
Asia’s leading eCommerce company Lazada.
Dubbed “The Floral
Pathway”, the package comprises a premium coffee drip,
a GD hand-printed mug, a bracelet. These items come wrapped in a fancy floral-motif
box that is also specially designed by GD. The floral motif is GD’s tribute to
his fans, whom he refers to as his flowers, wishing that they will walk down
the road to happiness. More than 7,000 gift boxes are up for grabs from Feb 28 in Malaysia, the
Philippines and Singapore; from Mar 1 in Indonesia; and from Mar 13 in
Thailand.
To fan the excitement across the region, Lazada
got fans to share on Facebook what are their favourite GD songs and why; and is
holding gatherings that will be streamed live online, in which fans play games,
win prizes and bid their beloved idol farewell.
Making shopping fun and entertaining!
The latest
collaboration with GD and engaging fans with games and live-stream events are
part of Lazada’s efforts to mix entertainment with shopping to create a fun and
enriching experience for the younger generation of shoppers across Southeast
Asia.
Going forward, Lazada
plans to strengthen its collaboration with entertainment partners to bring the
latest Korean entertainment and trends to Southeast Asian consumers, said Will
Ross, chief executive officer of Lazada Crossborder. “K-pop has led to an
increased interest in Korea among Southeast Asian customers. To satisfy
customer needs, Lazada will expand strategic partnerships with Korean
entertainment companies to offer high-value K-artist merchandise.”
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