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PUMA X NYCB: An “En Pointe” Collaboration

In collaboration with the strong andtalented women of the world-renowned New York City Ballet (NYCB), Pumarecently launched their latest ballet-inspired En Pointe collection.

Tapping into the celebration of International Women’s Day and empoweringwomen through fitness, PUMA and NYCB organised a special ballet trainingsession with one of the NYCB soloist, Unity Phelan.

Unity, who was in Malaysia as part of the PUMA x NYCB’s tour across Asia,mentioned that NYCB’s partnership with Puma would help to highlight thefitness aspects that are involved in the life of ballet dancers and bring theartform to the masses.

“This artistic dance style is indeed an artform that bears such poise and elegance, but a great deal of unseen effort is involved,

“The performers of the New York City Ballet are more than just ordinary dancers, being some of the most highly-trained athletes who use their bodiesmore extensively and effectively than anyone in the world,” said Unity. Unity also believes that PUMA’s involvement in ballet resonates well with
PUMA’s ‘DO YOU’ campaign which aims to inspire more women globally to celebrate power, strength and individuality.

With the DO YOU campaign, PUMA is empowering more women to champion individuality and higlight the imperative need to defy inequality, expectations and standards.

“We are honoured that PUMA has taken inspiration n from the grace and strength of ballet dancers to come up with the ‘En Pointe’ collection under the DO YOU campaign, “Ballet has such an intense discipline and the most beautiful thing about ballet is that it constantly reminds you to find inspiration in yourself and always strive to be your better self,” she added.

The En Pointe collection consists of satin sneakers, light sports bras, and athleisure products — all of which are designed not just for ballet enthusiasts but anyone who wishes to benefit from dynamic flexibility and powerful movement.

The PUMA x NYCB En Pointe collection is now available in PUMA KLCC, Pavilion and Sunway Pyramid. Follow @PUMAWomen for all En Pointe updates and check #PUMAMY
#DoYou #NYCBallet to keep up with the conversation.