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Softlan® Launches New ‘Fragrance of Love’ Limited Edition Pack to Celebrate Mother’s Love

The old saying of “Mothers hold their children’s hands for a short while, but their hearts forever” cannot be any truer as Mother’s Day dawns. In celebration of this special day, Softlan® introduces a limited-edition pack, to express gratitude to mothers in Malaysia. Aptly named the ‘Fragrance of love’, the pack features a scent specially selected by children that reminds them of their mothers’ love and warmth, now transcended onto one’s freshly-laundered clothes.

Esi Seng, Marketing Director of Colgate-Palmolive Malaysia said: “Softlan® goes beyond that of a fabric conditioner. In fact, our brand is always anchored upon celebrating mother’s love, and providing comfort through the efficacy of our products. The new ‘Fragrance of Love’ scent is created with love from children and all of us at Softlan®, in the hope that the scent will evoke beautiful memories of love and joy for mothers and their children alike.

“As a mother of two while juggling a full-time career myself, it is important for us that our children always remember the love we have for them, though at times we may not be physically present. Through this ‘Fragrance of Love’ pack, we want to recreate that moment where love evokes a feeling of warmth and homeliness. More importantly, we want our consumers to take a whiff of this fragrance and smile while remembering the love their mothers have for them.”

‘Fragrance of Love’ - Curated by Children and Softlan®, with Love for Mothers

The Softlan® ‘Fragrance of Love’ limited edition pack comes in a 1.4-litre pack variant, with a unique fragrance that combines a carefully-selected range of floral scents, chosen by children that best represents and reminds them of their mothers’ love.

In conjunction with the launch of this limited-edition pack, Softlan® announces its continued partnership with Aishah Sinclair, radio announcer, television host and brand ambassador of Softlan®.

“While this is the fourth year of our partnership with Aishah, we must say we saw her embrace motherhood with much flair and joy, and are delighted to share her sentiments for her role not only as a mother, but nurturer, educator and friend. She truly epitomises the essence and qualities of a Softlan® mum, who wants nothing but the best for her children and family; at the same time, juggling a successful full-time career. We are delighted to have her join our roadshows and share her motherly advice with others out there,” Seng added.

Aishah Sinclair made a special appearance on Sunday, 15 April 2018 for a meet-and-greet session to surprise Giant shoppers, who had the opportunity to take selfies with her. The first twenty shoppers who posted their selfies on Giant's Facebook page also took home an exclusive gift, courtesy of Giant and Softlan®.

The limited edition ‘Fragrance of Love’ pack by Softlan® is now available at all major supermarkets and hypermarkets nationwide at a recommended retail selling price of RM 6.75.  Offer is valid while stocks last.

For more information on Softlan® and its upcoming campaign, please visit