Tokio Marine Wins BrandLaureate Brand ICON Leadership Award 2018

Tokio Marine proves its prowess in becoming a leader in its industry by winning The BrandLaureate Industry Champion Brand ICON Leadership Award 2018 under the category of ‘Insurance Solutions’.

The award ceremony that took place at The Majestic Hotel on 26 November 2018, is known for giving recognition to brands who have set the standards of excellence by spearheading the innovation of trends, products and services.

With this year’s theme, ‘Capitalise Your Leadership to Crystallize your Brand’, the award acknowledges Tokio Marine Life’s ability to keep abreast with the ever-evolving technology by digitalising their services.


A Leader in Insurance Digitalisation 


Tokio Marine had taken the bold move in digitalising some of their services. It is the first insurer that offers unclaimed money checking facility and among the first to provide online claims submission through their website. Tokio Marine’s digital transformation journey does not only create better customer experience but also improves agency members’ productivity. T-Marine Pro, a business application was created to ensure faster and easier sales submission by agency members.

Proving its position as an industry leader, Tokio Marine Life is the life insurance company to underwrite the first ever internet life insurance in Malaysia.  By leveraging the power of technology, Tokio Marine continues to develop affordable life insurance plan through end-to-end digital innovation. 

Tokio Marine Life introduced an affordable life insurance for the B40 group under Bank Negara Malaysia’s “Perlindungan Tenang” initiative. TokioMarine-StarterPack can be easily purchased via the website with only RM6 per month*, without medical underwriting required. This is an on-going effort for the company to increase insurance protection for Malaysians.




Next year, it will launch a mobile apps called “OneTokio” that allows policy holders to access the policy details and ease of admission to hospital. Customers can also enjoy benefits via the loyalty program that is linked to its business partners.

These initiatives are part of Tokio Marine’s commitment in making a positive impact on the community and contribute to the continuous growth of the life insurance industry.