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Aspiring Taekwondo Stars Battle for Gold & Glory

The 14th Nestlé KOKO KRUNCH® Junior Taekwondo Championship 2019 saw rising Taekwondo exponents vie for glory during the Grand Finals held at Stadium Juara, Bukit Kiara.

First launched in 2006 with the support of Taekwondo Malaysia (WTF), the Nestlé KOKO KRUNCH® Junior Taekwondo Championship provides a platform to develop young talents at the grassroots level by giving them a first taste of competitive Taekwondo. This Championship is aligned with Nestlé’s commitment to encourage more active lifestyles amongst Malaysians.

For the third consecutive year, Koryo Taekwondo Club emerged victorious and brought home the Tunku Imran Challenge Trophy. They clinched the trophy with 7 gold, 9 silver and 25 bronze medals while Smart Sathia finished in second place with 6 gold, 1 silver and 3 bronze medals. Amsyar Hadi Ahmad Yazid from Smart Sathia won the boys’ ages 10-12 best performance award while Vanessa Laveenia Axton from Koryo was named the girls’ best performance winner. The winners for the ages 7-9 category best performance awards were Jagoh Taekwondo’s Eshan Jay Rubendran (boys) and SARA’s Nur Adreanna Maryssa (girls).

Tuan Suhardi Alias, Deputy Director of National Sports Council, who officiated the medal presentation and closing ceremony said, “The Nestlé KOKO KRUNCH® Junior Taekwondo Championship is indeed an effective platform. Early exposure is important for the development of young athletes. This Championship provides these Taekwondo exponents with this opportunity, which is indeed well aligned with the objectives of the Malaysian Government to open doors for national athletes to achieve excellence internationally.”

“Apart from this, sports can help to unite families and nations. We can certainly see how the success of our athletes at an international level is celebrated by Malaysians. With strong support and structured programmes at the grassroots level, I am confident that Malaysia will continue to develop top-quality athletes who will make our nation proud.” Tuan Suhardi continued.

Mr Laurent Therond, Business Executive Officer, Cereal Partners ASEAN, commented, “Sports plays a vital role in developing and nurturing young talent. We cannot deny that sports inculcates life-long values such as discipline, perseverance, courage and respect. Nestlé Malaysia is fully supportive of the nation’s positive development and will continue our efforts to nurture a healthier nation, especially at the grassroots level.”

“Our commitment to enhancing quality of life and contributing to a healthier future also goes beyond sports. In line with Nestlé’s commitment to providing healthier and more nutritious products for Malaysians, all Nestlé Breakfast Cereal products are made using whole grains. For over a hundred years, Nestlé has nourished generations of Malaysians, and we aim to continuously provide healthier and more nutritious products for all,” added Mr Laurent.

During the Grand Finals, 354 medal winners from 19 clubs competed for the coveted Nestlé KOKO KRUNCH® Junior Taekwondo Championship Tunku Imran Challenge Trophy. This comprised 115 participants from the Central region, 86 from Southern region, 96 from Northern region, 54 from East Coast region and three from Singapore. The participants consisted of 175 girls and 176 boys, with 169 exponents aged 7 to 9 years old and 185 exponents aged 10 to 12 years old. The overall Championship this year had a total of 1,783 participants across Malaysia and Singapore.

Understanding that the development of a world-class athlete begins at an early age, Nestlé KOKO KRUNCH® is fully committed to supporting events such as the Nestlé KOKO KRUNCH® Junior Taekwondo Championship which are vital in helping nurture athletes, ensuring that they receive the necessary support to become world champions.