Plant A Seed, Grow A Forest Campaign By Botaneco Garden & Guardian in Collaboration with Dewan Bandaraya Kuala Lumpur Sees 25 Rainforest Trees Planted in Taman Antarabangsa Bukit Jalil

Botaneco Garden, a nature-inspired personal care brand available only at Guardian, raised RM5,000 through its annual ‘Plant A Seed, Grow A Forest’ CSR campaign in support of Dewan Bandaraya Kuala Lumpur’s efforts to reduce the city’s emission intensity.


One percent of sales from all Botaneco Garden products at Guardian stores throughout August 2019 were channelled towards planting twenty-five rainforest trees at Taman Antarabangsa Bukit Jalil, a city park managed and operated by the council.



The Plant A Seed, Grow A Forest campaign, that is now in its third year underscores Botaneco Garden’s contribution to environmental conservation. It synchs with Dewan Bandaraya Kuala Lumpur’s Towards 70 by 30 drive, which is in line with the Kuala Lumpur Low Carbon Society Blueprint 2030 that targets to reduce the city’s emission intensity by 70% by 2030[1].



The trees planted at the lakeside area include the Meranti Temak Nipis (Shorea roxburghii) and Pokok Kapur (Drybalanops aromatica). The DBKL Landscape Department shortlisted five indigenous trees that would be suitable for the Taman Antarabangsa Bukit Jalil location, that the Botaneco Garden team turned into an interactive selection tool that let the public choose the tree species to be planted via the brand’s Instagram account.



Five Merbau (Instia palembanica) trees were planted in recognition of its status as the national tree of Malaysia, a reaffirmation of Malaysia’s commitment to maintain at least 50% of its land area under forest cover in accordance with the Rio Earth Summit in 1992[2].



More than 150 people participated in the selection process with Meranti Temak Nipis and Kapur trees proving to be especially popular for the canopy, foliage and ethnobotanical functionality. Three participants of the crowdsourcing survey received Botaneco Garden personal care sets for their detailed explanation of their choices.



“Guardian customers are supportive of the Botaneco Garden Plant A Seed, Grow A Forest CSR campaign because they care for nature. This year we introduced the crowdsourcing survey of the tree species that would be planted and were blown away by the response. Participants researched and proposed from the shortlisted tree species so that the best of the best would take root at Taman Antarabangsa Bukit Jalil. We hope that this activation will make more people invested in the park so that they will visit more frequently, get closer to nature and spend time with their family and friends in pursuit of a healthier lifestyle,” said Marketing Manager, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, Michelle Yeap.



The Botaneco Garden nature-inspired personal care line is made from an innovative and sophisticated blend of botanical ingredients and eco-certified oils with a formulation that is free from specific harmful chemicals that makes it safer for users and for the environment. The brand includes various hair and body care lines for adults as well as a line for babies and toddlers. It is available, nationwide, exclusively at Guardian, and at the Guardian e-store. There are more than 400 Guardian outlets nationwide.



“Guardian and Botaneco Garden are proud to support Dewan Bandaraya Kuala Lumpur with the addition of local rainforest trees to this beautiful and highly accessible city park, including the Malaysian national tree, the Merbau. We want to encourage more people to visit and enjoy nature,” she explained.



Dewan Bandaraya Kuala Lumpur manages and operates 17 large city parks to maintain green lungs and natural recreational pockets throughout Kuala Lumpur.



“DBKL is steering Kuala Lumpur Towards 70 by 30 because conserving the environment is important to combat climate change, to improve quality of life within the city and by bringing more of nature into the city. Guardian and Botaneco Garden are helping in our efforts by raising awareness and creating engaging online and on-site activities for city dwellers to get to know our parks better. Reducing carbon emissions takes time but with concerted and sustained efforts by more organisations and individuals, we can bring emissions down. Come visit the Taman Antarabangsa Bukit Jalil, and watch these saplings grow into mighty forest trees. Cut down carbon emissions in your daily life, too. It can be as simple as planting a seed to grow a forest,” said Pn Norhaslinda Nordin, Director of Corporate Planning Department, DBKL.



To encourage more people to visit Taman Antarabangsa Bukit Jalil and view the saplings, Botaneco Garden is holding the Plant A Seed, Grow A Forest photo contest until November 30, 2019. Simply take a creative photograph with the commemorative plaque visible, upload to Instagram and use the hashtag #plantaseedgrowaforest. There will be one winner selected each month, who will receive either a Botaneco Garden hair care or body care set. Participants are reminded to be gentle with the trees.



“Rainforest trees are slow-growing, but by 2030 when the Kuala Lumpur Towards 70 by 30 drive is achieved, these trees will be magnificent. Watch them grow,” said Pn Norhaslinda in closing.



For more information and updates on Botaneco Garden’s programmes, visit kindly go to our Instagram at https://www.instagram.com/mybotanecogarden/

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