Malaysia’s First Ever Book Tunnel Concept Bookstore Opens at BookXcess Sunsuria Forum

BookXcess Sunsuria Forum is Malaysia’s first-ever book tunnel concept bookstore that takes visitors on a journey of reading surrounded by half a million books. Spanning 16,000 square feet, the bookstore is located at SB-1, Sunsuria Forum @ 7th Avenue, Setia Alam with books at 50% to 80% off recommended retail price. The bookstore is open from 10am to 10pm, daily.

Visitors who visit the bookstore will be left in awe as they experience the eye-catching and towering circular bookshelf at the entrance. Proceed through the tunnel of bookshelves and visitors will be  transported to different worlds as they explore the bookstore. Book lovers can expect a variety of books from art and design to literature, fiction, non-fiction, young adult, children’s books and many
more hidden gems. The bookstore also features a comfortable work station and reading spaces for customers to browse the sample books available. Readers who enjoy curling up with a great book and a cup of coffee can go for a premium cup of brew and a variety of sweet treats at BookXcess’ very own in-store café.

Parents will appreciate the children's section where their children can play in the mini-maze and indulge in our extensive collection of children's books. Exclusively for BookXcess, parents of young ones will also find Magical Books incorporated with Augmented Reality (AR) available at the store.

Children will be able to read, play and learn with these Magical Books as it uses cutting-edge technology to revolutionise reading for the next generation that creates an immersive, interactive reading experience. Featuring fifteen titles, little ones will be able to see their favourite characters from Little Red Riding Hood, Cinderella or The Night Before Christmas come to life.

“We want to continue to spread the love of reading to the people of Malaysia with the opening of our eighth bookstore in Malaysia and third new bookstore this year alone. We are always looking out for new methods to increase the reading habit of Malaysians and creating new concepts like this tunnel bookstore is part of this effort. The unique structure and concept will attract readers and non-readers alike to the bookstore and our prices will hopefully convert them to pick up a book or two. Books and knowledge are a huge factor to change the world. We are proud to have the support of Sunsuria Berhad, who is fittingly one of the leaders of the property developers to bring our bookstore as an anchor tenant to Sunsuria Forum @ 7th Avenue. This is sure to become a beloved spot to visit and we hope that we can encourage the surrounding community to be excited with our presence and spend quality time with their friends and family picking their favourite books,” said Dipak Madhavan, Chief Marketing Officer of BookXcess.

“We believe Sunsuria Forum will be the next ‘talk of town’ with child enrichment and family-oriented elements embedded into the concept of Sunsuria Forum. Apart from the choices of F&B and
amenities, we believe that BookXcess will be beneficial to the surrounding communities especially
young families who see the importance of cultivating the joy of reading in their daily lives. Hosting


BookXcess in Sunsuria Forum is an achievement towards developing an integrated development comprising of a lifestyle mall, SOHO Suites, Corporate Office & Serviced Apartment that is underway,” said Mr. Wong Chiew Meng, Senior Project Director of Sunsuria Berhad.

Red Readerhood, BookXcess’ Corporate Social Responsibility (CSR) arm at BookXcess Sunsuria Forum will match the donation of every customer who donates books. Initially started in 2011, Red Readerhood gives back to communities by working together with local organisations to give books to
 those in need as everyone should have access to books and learning, regardless of their status.

Customers can choose their selection of books to donate from the designated Red Readerhood corner at the bookstore. The underprivileged children from Cahaya Kasih Bestari and Rumah Amal Bistari will receive the donated books in hopes that the children from the homes will receive knowledge through the initiative and will be inspired to chase their dreams.

Visitors can enjoy 20% off titles on top of the discounted books during the opening weekend from 31 October – 3 November 2019. During the opening weekend, visitors who spend over RM50, RM100 and RM150 will be entitled to selected promotions such as free BookXcess membership, free coffee or tea at Café Wolf along with RM10 off or RM20 off their next purchase. Visit BookXcess’ social media pages for more info.