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FAMA, Shopee Host First Virtual Durian Fair

The Federal Agricultural Marketing Authority (FAMA) is working with Shopee, Malaysia’s no. 1 e-commerce platform on yet another initiative, the Durian E-Fiesta, as a display of commitment to its e-commerce agenda. 

Dato’ Zainal Abidin bin Yang Razalli, Director General of FAMA said, “When the Covid-19 outbreak in Malaysia was at its peak back in March, it took the entire country by shock and various sectors including agriculture were no exception. Prior, no one thought they could sell their fresh  has a deep understanding of the e-commerce ecosystem and is willing to work with us to propel the digitalisation of Malaysia’s agriculture sector. Additionally, what better time than now to do this as Malaysians have an undeniable love for durian.”

Both organisations also accounted for those who do not appreciate the King of Fruits. The Durian E-Fiesta will also have other local selections such as mangosteen, mangoes, pineapples and more at the campaign. The first edition of this campaign will be limited to Klang Valley and to ensure the freshness of the fruits, deliveries will be made the following day once orders are placed.    

Fruits, particularly durian sellers will receive maximum marketing support and exposure throughout the campaign via in-app banners, dedicated microsite, push notifications and more. 

It is understood that FAMA and Shopee’s objective for this long-term partnership is to push the agriculture sector to be self-sustainable in the long run. 

Shopee, on the other hand, revealed that over 2 tonnes (2,000kgs) of durians were sold on its platform within 24 hours upon receiving exposure in its 6.6 Super Sale campaign last June.   Keyword ‘durian’ has also been one of consumers’ most searched words on the platform. 

To satisfy your durian cravings, head over to 

In addition to the Durian E-Fiesta, FAMA will also be extending vouchers to customers who purchase products from their official store on Shopee. Visit  to enjoy a RM10 off with minimum spend of RM50 on items such as chicken, beef, vegetables, fruits and more.