In 2020, it was reported that the global personalised nutrition market size is estimated to reach USD 16.6 billion, a massive increase from its USD 3.7 billion in 2019. Closer to home, the Asia Pacific region is estimated to witness the fastest growth rate of 14.8% through 2027 on account of the growing prevalence of lifestyle disorders or non-communicable diseases, expanding geriatric patient pool, inadequate nutrition, and increasing consumer affluence and spending capacity. As such, it is imperative that nutrition companies that deal with highly sensitive nutritional and dietary products adhere to quality requirements and maintain quality standards.
Place trust in quality
Millions of people around the globe continue to trust nutritional companies to provide them with the best products to meet their unique health and nutrition goals. It is quality-control processes that help to ensure consistency and safety of business operations and output for the consumer market. Consistent quality takes hard work, attention to detail and systems for monitoring and assessing where your products meet the standards that are set by the company itself, the industry and the markets.
For those wondering how they can do better, here are some industry tips to follow:
• Set quality standards - In some industries, you may have to meet quality standards set by an outside body, such as an industry association, the local health and safety inspector, or a government regulatory agency. For example, the ISO (International Standards Organization) is one of the prominent bodies for defining quality standards for different industries across the world. In others, there may be no official quality standards, so you will need to set your own.
• Establish operational processes - If you create good processes, continually measure their results, and work to consistently improve them, your product or service will get better and better. Starting with your critical operations, create step-by-step processes that include benchmarks.
• Ask for feedback - Use measurable feedback from external sources, such as customer surveys, online ratings and reviews and net promoter scores to get a fuller picture of product and service quality. Also, get regular feedback from employees on how to improve operations internally.
Our Seed to Feed Commitment
It is important that organisations make more effort to create a safe and sustainable environment for consumers. The choices we make about our food are not only vital for our health, but also impacts the world around us.
In this regard, consumers would be interested to know how Herbalife Nutrition guarantees quality and safety in its products. We have been helping people live healthier lives through nutrition by pioneering quality processes and making investments in scientific development, technology, analytical science and manufacturing.
Our commitment to quality is at the heart of everything that we do. From sourcing the ingredients to the final packaging, our products go through numerous checks, including quality assurance, safety, science, regulatory, sensory, and label design. We call this our Seed to Feed commitment - to ensuring the highest quality and effectiveness of all Herbalife Nutrition products.
It starts with getting quality ingredients – ensuring that we have complete traceability of the active ingredients in our products. Then, we begin with the manufacturing process, undergoing state-of-the-art blending, compression, packaging, and manufacturing to get high-quality products. Throughout the journey, rigorous in-process tests are performed.
All our manufacturing facilities meet or exceed good manufacturing practices, and our world-class laboratories have achieved the highest level of accreditation, which reflects our strict adherence to industry-leading standards. Our quality control laboratories comply with Good Laboratory Practices (GLPs) and ISO 17025 accreditation protocols.
We have six research and development facilities and eight quality control labs around the world. Our staff includes more than 300 scientists and Ph.Ds who set the company’s uniform global standard for quality in product development and production. We conduct relentless testing. In fact, we test our products both internally and through third-party certifying organizations to verify compliance with regulatory guidelines.
Even after our products are made, labeled, and packed, Herbalife Nutrition continues to monitor the environment in which said goods are stored. Temperatures are carefully monitored once the products are shipped. And each carefully selected and thoroughly approved ingredient is listed on every single product.
Once our products are released to the market, having a comprehensive safety and quality vigilance program is essential to protecting our consumers. Our internal experts not only monitor health-related events in all 94 markets where we do business, but if somebody has a general product-related question, we also collect and respond to those.
All product feedback is collected, evaluated, and responded to by dedicated health, science, or customer service professionals. In fact, a standardized questionnaire is used to collect any health- or product quality-related inquiries Herbalife Nutrition may receive. This helps ensure that sufficient information is obtained to fully comply with all safety vigilance regulations or Good Manufacturing Practices (GMP) required in Malaysia or any other market where our products are sold. Standardized collection formats also align with Herbalife Nutrition’s advanced internal technological platforms that allow data to be properly monitored with globally accepted statistical models for safety trending and signal detection.
Herbalife Nutrition’s seed to feed product development process along with our robust safety and quality vigilance program applied throughout the product lifecycle helps ensure that consumers continue to have the safest and highest quality experiences with all of our products. It is important to us that we build relationships with our consumers based on trust and transparency through these steps so that when they choose Herbalife Nutrition to be a part of their daily lives, they can be confident that our products are held to the highest standards of safety and quality.
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