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Tiger in the City Comes to Life

 Samsung is getting ready to launch its long-awaited flagship mobile device and is giving the world a sneak peek on a massive scale.  On February 4th, Samsung’s “Tiger in the City” 3D digital experience will be displayed in five landmark locations around the world:

Time Square, New York City, USA (February 4, 17:00 to February 8, 20:00*)

Piccadilly Circus, London, United Kingdom (February 4, 7:00 to February 8, 23:00)

COEX, Seoul, South Korea (February 4, 6:00 to February 9, 24:00)

The Beach, Dubai, UAE (February 4, 16:00 to February 8, 22:00)

Pavilion Elite, Kuala Lumpur, Malaysia (February 4, 7:00 to February 9, 24:00)

* Note: all times listed above are local time

Samsung is celebrating the tiger – a bold and courageous master of the night – with this limited-time, captivating 3D OOH experience.

Much like the 3D tiger, Samsung devices bring the best of speed, power and performance while empowering curiosity and an open-minded attitude. Also like the tiger, the new S Series will bring incredible depth and detail to how you see the world through our lenses, even at night. The immersive displays will bring all of this to life with stunning clarity.

Please visit the Samsung Newsroom for more details on our 3D billboards and what the tiger means for the new S Series phone:  

If you’d like to see it for yourself, you can go to Pavilion Elite, Kuala Lumpur from today till 9th February for the full effect!

See here for an exclusive video on Tiger in the City: