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PICO Launches the PICO 4, the All-in-One VR Headset in Malaysia

 Following its global launch, the PICO 4 is now available in Malaysia. Blending sleek minimalist design and technology, PICO, a leading virtual reality (VR) brand with independent innovation and R&D creation capabilities, offers Malaysians a multitude of ways to build new connections, reimagine life experiences and unlock boundless potential.

With the growing adoption of technology, VR has gained widespread recognition and has become a growing trend in various industries such as gaming, fitness, and entertainment among others. According to research, the virtual reality market in Asia Pacific is expected to witness a strong growth of more than 20% in the next five years. The gaming and entertainment sector has also been witnessing a strong surge in the adoption of VR technology gears and interfaces for a more fulfilling and immersive user experience. This provides an opportunity for users to leverage the all new PICO 4 to transport themselves into a new world where the experience is more immersive, accurate, and enjoyable as sensory components such as visuals, audio, and haptics are heightened. 


"We are excited to launch the PICO 4 in Malaysia," said Allen An, Regional Director of PICO Southeast Asia. "Our mission is to connect people to a world of infinite possibilities and bring the virtual world to life, all within the comfort of wireless all-day play. With the PICO 4, users will be able to enjoy better comfort through a lighter body and balanced design; better picture with the Qualcomm Snapdragon XR2 processor, 4K+ level 90Hz display and pancake options that brings 105° ultra-wide field of view combined with 6DoF (six degrees of freedom) tracking; and more entertainment with native 6DoF games and apps that can be found in the PICO Store."

"As the first all-in-one VR headset to be officially introduced in the Malaysian market with a dedicated local team, official agents, and mainstream retail partners, we strive to provide Malaysians with a VR experience like no other and to be able to drive the development of the VR industry in Malaysia bringing local audiences worldwide and on a journey to explore a world of infinite possibilities with VR," he added. 


Starting from 13th October up to 16th October, Malaysians can visit the Orange Concourse of Sunway Pyramid to get a first-hand experience of the various features of the PICO 4. During that time, patrons can enjoy a short film in stunning ultra 4k high-definition visual and binaural spatial audio using the VR headset, express their creativity as they draw on a blank canvas using the controllers, and experience VR gaming and fitness activities enhanced with the 6DoF spatial positioning and realistic haptic feedbacks from the HyperSense vibration controllers. Patrons are also encouraged to share the most creative picture and caption of their documented VR experience on social media with the hashtags #PICOXR, #PICO4, and #MY1stVR. Participants with the most creative caption and photo will be eligible to win exclusive prizes.  

Each day, there will be 45-minute time slots at 12pm, 3pm, and 6pm for patrons to compete in matches such as tennis, golf, darts, archery, bowling, boxing, or badminton to stand a chance to win exclusive vouchers. Participants with the highest score of the day from Friday to Sunday will also be in the running to win a PICO 4. 

Pricing and Availability

The PICO 4 128GB and 256GB will be available for purchase at RM1,699 and RM1,999 respectively from 12th October onwards from authorised PICO dealers namely Impulse Gaming, Thunder Match, and Urban Republic; PICO flagship stores on Shopee and Lazada; as well as TikTok Shop and receive their device from 14 October. Early birds who make their purchases between 12th to 16th October can also enjoy RM100 off the devices. 

To commemorate the launch of PICO 4 in Malaysia, PICO will also be offering users who make their purchases between now till January 2023 four free games to begin their VR journey. These include All-in-One Sports VR, Down The Rabbit Hole, OhShape, and After The Fall.

All PICO devices will be distributed by Rainbow Distribution Sdn Bhd, PICO's official distributor. For more information on the PICO 4, visit PICO's official website.