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Good Virtues Co. becomes the FIRST BRAND to collaborate with Rico Rinaldi in Partnership with Watsons Malaysia!

 Good Virtues Co., a well-established and popular beauty and personal care brand, is thrilled to announce a groundbreaking collaboration with celebrated Malaysian fashion designer, Rico Rinaldi, in partnership with Watsons Malaysia, to bring an entirely new dimension to the world of modest wear and fashion. A remarkable celebration of beauty, diversity, and fashion took center stage at Jio Space with a fashion show that highlighted the fusion of inner and outer beauty. Watsons Malaysia, as the retail partner, played a key role in making this fashion venture accessible to a wider audience.

The fashion show displayed creativity featuring a harmonious blend of beauty, style, ethics, and innovation. The collection which was inspired by the Good Virtues Co signature floral design is supported by long-time retail partner Watson’s Malaysia. 

For many women, beauty, and fashion are not just external expressions but integral parts of their daily routine. The act of adorning oneself is a form of self-expression, a way to convey one's individuality, and a celebration of personal style. It's a daily ritual that can boost confidence, uplift spirits, and make one feel beautiful inside and out.

"In our collaboration with Rico Rinaldi, we wholeheartedly embrace our brand's tagline, 'Celebrate Your Noor.' We celebrate inner and outer beauty in young Muslim females. True beauty goes beyond appearances, encompassing qualities like kindness and confidence. Rico Rinaldi’s designs, inspired by our floral branding, align with our emphasis on inner beauty. We are honored to be able to work with Watsons, our esteemed long-time retail partner to spread this empowering message to a much wider audience. Our collaborations showcase our commitment to celebrating diversity and inspiring women to shine externally and internally,” said Lum Chong Heng, City Chemo Manufacturing Sdn Bhd Commercial Director.

The collection not only celebrates style but also champions diversity. Good Virtues Co. wants to emphasize that true beauty comes in all forms, and that includes different types of body sizes and skin colors, as everyone is beautiful in their own way. The collection offers a variety of styles, catering to different occasions and personal preferences. Whether it's a casual outing with friends, a formal event, or a leisurely day in, there's something for every moment in a woman's life. It's about versatility, ensuring that the pieces resonate with the diverse experiences of Muslim women, embracing their unique beauty and individuality.

"Our partnership with Good Virtues Co. represents a significant milestone as the first personal care brand to collaborate with us. This collaboration is a creative journey merging fashion expertise targeting Muslim women, who are also the primary audience for Good Virtues Co. It upholds 'Beauty from Inside Out,' with designs inspired by its brand's floral packaging, infusing a touch of summer vibes. Together, we aim to inspire the fashion industry to celebrate the idea that true beauty radiates from within,” said Rico Rinaldi, Renowned Fashion Designer.

Good Virtues Co. has been exclusively available in over 700 Watsons stores throughout Malaysia since 2015 and has been a popular choice of personal care, beauty, and grooming products for young Muslim women.

Watsons Malaysia is the No.1 O+O health and beauty store in Malaysia and is a trusted retail partner in Good Virtues Co.’s collaboration. They have a strong presence in the Malaysian market, offering a wide range of beauty and personal care products. 

"Watsons Malaysia No.1 O+O health and beauty retailer is honored to be the retail partner for Good Virtues Co. and be part of this exciting collaboration with renowned designer Rico Rinaldi. Good Virtues Co. 's commitment in promoting inner and outer beauty is in line with Watsons mission of "Do Good, Look Good & Feel Great!" and offers our customers products that not only enhance their beauty but also resonate with their values. This collaboration is a true celebration of diversity. We look forward to its positive impact on our industry and our valued customers." said Caryn Loh, Managing Director of Watsons Malaysia and Regional Exclusive Director of Watsons International.

A triumphant launch gambit featuring the dynamic trio – Ms. Caryn Loh, Managing Director of Watsons Malaysia and Regional Exclusive Director of Watsons International,  Mr. Lum Chong Heng, Commercial Director of Citychemo and Mr Rico Rinaldi, CEO & Fashion Designer 

Good Virtues Co. is a personal care range committed to creating Halal-certified products with 100% non-animal derived ingredients - guaranteed safe and respectful to the environment. With a strong focus on the integrity and purity of ingredients, Good Virtues Co. commits to high standards of goodness and quality. To date, Good Virtues Co. has a complete range of personal care products with the purifying goodness of the key ingredient, Organic Black Seed Oil to nourish the face, hair, and body. Because at the heart of womanhood is inner strength and a beauty worth celebrating. Stay connected with us for the latest updates and exclusive offers as we embark on this exhilarating venture. 

Rico Rinaldi’s collection will be up on his page until January 2024. For more information on Good Virtues Co., visit their social media handles on Instagram at @goodvirtuesco and its Facebook page at GoodVirtuesCo.MY. The brand’s hashtags include #GoodVirtuesCoXRicoRinaldi and #watsonsmy.