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I Spy With My Little AI


So, you’ve just had a chat with your friend about planning a well needed vacation. The next thing you know, you’re being deluged everywhere with content about Bali’s best kept secrets – your social media accounts, search pages, even pesky little pop-ups. 

And with consumers expressing concerns that their data may be autonomously tracked and collected for unintended purposes, it’s only natural to wonder if AI can also be tasked to turbocharge data and user surveillance. The solution to that is deceptively simple - personal data security hygiene. 

Care When You Share 

Before using a new application, device or pressing “Yes” to a new software upgrade, be sure to read all the terms and conditions. While that sounds like a chore, understanding what you are signing up for will prepare you for how the organisation uses your data. And even if have decided that you are alright with the privacy policy provided, be doubly cautious about entering sensitive information into the application or device. 

As technology evolves, companies like Samsung have now made data controls visible and easy to operate, so you can be aware of potential risks depending on the information you’ve shared. Businesses who face the challenge of data security while respecting individual privacy too can benefit from security-specific device features that provide end-to-end protection at all levels of the mobile experience.

Be Real Personal With Your Data 

Need to send private and confidential files (identification documents, banking statements, etc.) with your mobile device but wondering if it’s safe from data breaches AND easily retrieved for next time?

Maintain your peace of mind by checking your privacy and security settings, especially app permissions, so you can see how your data is stored. 

Users who are constantly transferring data may opt for device features like temporary Cloud Backup, a secure and easy way to save and transfer important data including photos, videos and private files. This also means Samsung Galaxy users can upgrade their devices more conveniently, taking the stress out of device switching and confidently backing up their data before performing a full reset on their old device, safe in the knowledge that it’s easy to recover at any time.

Get the Best of Both Worlds: Mobile Security & Smart Functionality

Keeping your personal data secure and reaping the benefits of AI will now be made easier with Samsung’s upcoming Galaxy AI, a comprehensive mobile AI experience, to achieve a balance between smart convenience and security. Galaxy AI is powered by both on-device AI developed at Samsung and cloud-based AI enabled by our open collaborations with like-minded industry leaders.

AI Live Translate Call will soon give users a personal translator whenever you need it. Because it’s integrated into the native call feature, the hassle of having to use third-party apps is gone. Audio and text translations will appear in real-time as you speak, making calling someone who speaks another language about as simple as turning on closed captions when you stream a show. Because it’s on-device Galaxy AI, you can trust that no matter the scenario, private conversations never leave your phone.

Stay tuned for Galaxy AI coming to you this year where some of the most common barriers to social connection dissolve, making your communication easier and privacy an everyday reality. Be sure to catch the Galaxy Unpacked live on Samsung Malaysia’s YouTube, Official Website, Facebook and Newsroom at 02:00AM (Malaysia Time), 18 January 2024 as we reveal devices that will shape the future of mobile. 

Register your interest now until 17 January 2024 to be entitled for an exclusive e-voucher worth up to RM400  when you pre-order the new Galaxy. Plus, stand a chance to win a daily mystery gift  by following the simple steps below:

Step 1: Register your interest for Next Galaxy Devices by clicking on this link ( to answer five (5) survey questions.

Step 2: Complete five (5) survey questions to participate and stand a chance to win a daily mystery gift.