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AI in the Workplace


Your workplace is about to become a lot more intelligent. Imagine a friendly chatbot to address customers and smart technologies guiding you and your colleagues through your day-to-day professional life. In fact, this smarter way of working is already here with AI becoming a norm in organizations. 

According to the EY 2023 Work Reimagined Survey, 63% of employees in Malaysia anticipate that generative artificial intelligence (GenAI) will improve their way of working flexibly while 70% of them noted that they are either currently using or planning to use GenAI in the next 12 months. To ensure a seamless transition towards a smarter working world, here are ways employees can use AI to up their competitive advantage. 

Work Smarter, Not Harder

AI automates processes, reducing employees’ time working on repetitive tasks, so they can focus on more complex tasks, improving their professional skills and minimizing burnout. Customer service professionals who would spend hours to address customer queries can leverage AI applications to perform manual tasks and use behaviour analysis to personalize customer service. Companies such as Amazon, Marriott and Tesla have already implemented chatbot automation to help them quickly address common customer questions and issues. 

If you are looking to spend more time on complex tasks that grow your skills at the workplace, you can benefit from Bixby, an intelligent voice assistant, which carries out quick voice commands such as finding contact information, performing Internet searches and even answering calls for you. 

A More Independent Professional & Personal Lifestyle for Everyone

Not only does AI help you do your work efficiently, but it can make work more convenient for all employees, especially with the text readability feature for users with limitations in vision. Business leaders have been using AI to enhance accessibility and inclusivity in their workplaces. 

When reading text that requires extraction, users can leverage Bixby Vision by copying the text from the images to look it up, speeding up tasks that require a lot of writing. Imagine that after taking a picture with your phone, you can extract the text and even do real-time translation. You can even find similar images that will aid your Internet searches when scanning an image, making your overall work more productive and efficient. Just load an image from the gallery of your phone where you can extract the text from your image, to identify the object in your phone and help you look for similar images. 

Foster Higher Collaboration Across Geographic and Language Barriers 

Today’s workforce has become increasingly diverse. Where geographic and language barriers have previously hampered overall team productivity and efficiency. However, AI can be leveraged for tasks like real-time translation, enabling digital work sharing and even making suggestions to improve a project, while managing deadlines and deliverables.

With AI everywhere, these technologies can put the power of openness at the touch of your fingertips, changing the way you work and life as you know it.  

To find out how Samsung is redefining AI technology, catch the Galaxy Unpacked live on Samsung Malaysia’s YouTube, Official Website, Facebook and Newsroom at 02:00AM (Malaysia Time), 18 January 2024. 

Register your interest now until 17 January 2024 to be entitled for an exclusive e-voucher worth up to RM400  when you pre-order the new Galaxy. Plus, stand a chance to win a daily mystery gift  by following the simple steps below:

Step 1: Register your interest for Next Galaxy Devices by clicking on this link ( to answer five (5) survey questions.

Step 2: Complete five (5) survey questions to participate and stand a chance to win a daily mystery gift.