Alibaba.com Unveils “Performance Guaranteed Package” to Help Malaysian SMEs Enter Global Markets

 Alibaba.com, a leading global B2B e-commerce platform, today introduced the “Performance Guaranteed Package” a specially designed initiative to help newly onboarded small and medium-sized enterprises (SMEs) boost buyer confidence, increase visibility, and achieve measurable export outcomes through the platform.

  

With the global B2B e-commerce market projected to reach USD 20.9 trillion by 2027, according to Research and Markets, and Malaysia targeting RM 1.65 trillion in e-commerce transactions by 2025 under the National e-Commerce Strategic Roadmap (NESR) led by MDEC, Alibaba.com has introduced its “Performance Guaranteed Package” to address this dynamic environment. The programme is designed to help Malaysian SMEs compete in the global B2B e-commerce arena and support businesses transitioning to an online export model. 

“This Performance Guaranteed Package is more than just a promotional offer. It is a results-driven pathway for Malaysian SMEs to engage efficiently with global buyers. Through this offer, we aim to help Malaysian suppliers accelerate their presence in global trade and become more resilient in today’s dynamic supply-chain landscape,” said Rocky Lu, Head of Malaysia Business at Alibaba.com.

The Performance Guaranteed Package is available exclusively to new Malaysian suppliers who have joined Alibaba.com within the last three months. It offers:

• A guaranteed minimum level of product exposure during the first 90 days

• Complimentary product optimisation services delivered by Alibaba.com experts

• Priority support and training sessions to maximise buyer engagement

• Assurance measures such as refunds or extended service periods if guaranteed KPIs are not met

One of the many Malaysian businesses that exemplify this potential is WEMBS MARKETING SDN BHD. Founded in the 1994 by Goh Joo Fong, whose childhood disappointment with expired festive treats sparked a lifelong mission to make high quality, affordable food available to all. The company has grown from a small local enterprise into a global exporter of its own “KICCO”, “Ooh Sunny”, and “Sofree” lines, as well as other international brands. Under the leadership of a second-generation entrepreneur who broke away from traditional sales channels and embraced Alibaba.com, WEMBS MARKETING has shown how the right digital platform can transform a business.

Today, the company’s sales on Alibaba.com have surged by more than 70 percent. Fuelled by strong buyer trust and a steady stream of repeat orders, WEMBS MARKETING now ships to over 30 countries and provides end-to-end services, from shipment consolidation to customs clearance, demonstrating how Malaysian SMEs can leverage digital tools to turn local ambition into global success.

“We started out as a modestly sized exporter, relying on phone calls, faxes, word of mouth referrals, and physical trade fairs,” said Goh Zhi Yan, Director of WEMBS MARKETING, the second-generation entrepreneur. “Our reach remained limited until we joined Alibaba.com. Our products quickly found markets in many more countries. The platform has given us the tools, visibility, and support to grow internationally faster than we ever expected. It made digital B2B global trade possible for Malaysian SMEs like ours.”

By offering practical, low-risk programmes that help Malaysian SMEs reach new markets, Alibaba.com continues to play a key role in accelerating the digitalisation of Malaysia’s e-commerce market.