London based consumer tech unicorn Nothing today released a video with CEO Carl Pei talking about the company’s plans for 2026 - it covers leveling up the smartphone (a) Series, global retail expansion, new London/global HQ, additional Phone (3) features and more.
Key takeaways:
2025
It was a big year for Nothing, $1 billion in lifetime sales, raised $200 million dollars and now have 11,000 community investors
2026
This year signals the start of phase two for Nothing - maturing, levelling up, product innovation and brand development
New Chief Brand Officer Charlie Smith (ex-Loewe CMO) will be targeting the next generation of Nothing users with his expertise in the luxury fashion industry
New global headquarters opening in London, Q1 2026. The space is designed by Heatherwick Studio and is the start of a Nothing campus in King’s Cross, London
A second Nothing store is opening on 14 February in Bengaluru, India - NYC and Tokyo coming soon
New products
Nothing will “double down” in the over-ear headphone category during 2026
No new flagship smartphone in 2026, Phone (3) remains the flagship
“We’re not just going to churn out a new flagship every year for the sake of it, we want every upgrade to feel significant. Just because the rest of the industry does things a certain way it doesn’t mean we will do the same” - Nothing CEO, Carl Pei
Nothing will level up its smartphone (a) Series with - Phone (4a). Taking it closer to a flagship experience in 2026, and a complete evolution vs Phone (3a) Series
In terms of design there is “bold new experimentation of colour”
To watch the full video with CEO Carl Pei then head to the Nothing YouTube channel.
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