Sun Life Malaysia Roadshow Helps Malaysians Review Protection Needs, With Free RM10,000 Takaful Coverage Up For Grabs

  Malaysians looking to better understand their protection needs can now stand a chance to receive 12 months of complimentary Group Term Takaful (GTT) coverage with a RM10,000 sum covered by participating in Sun Life Malaysia’s ‘Protection with Purpose’ roadshow and completing a protection assessment. Ten winners will be selected at each roadshow location, with a total of 30 winners across three locations. This offer is subject to terms and conditions.

Following a successful first stop at IOI City Mall in July, which attracted more than 470 visitors, the roadshow aims to help Malaysians determine whether their existing insurance or takaful coverage is sufficient to protect themselves and their loved ones against life’s uncertainties.

Sun Life Malaysia’s ‘Protection with Purpose’ Roadshow brings financial literacy to life through engaging activities and personalised protection assessments

According to Sun Life Malaysia's Insurance Literacy Survey 2026, while 59% of Malaysians believe they are adequately protected, only 35% said they could survive more than six months if their primary income were interrupted. This finding underscores the need for Malaysians to take a proactive approach to financial resilience, including regularly reviewing their protection coverage.

Carrying the theme “Insured and Truly Protected”, the roadshow encourages individuals and families to review their protection coverage, identify potential gaps, and gain greater confidence in making informed financial decisions as their life circumstances and responsibilities evolve. The roadshow is open to the public, particularly individuals and families seeking to review their financial protection needs and build greater financial resilience.

“Many Malaysians may have some form of insurance or takaful coverage, but they may not realise that their protection needs change as they progress through different life stages,” said Ho Teck Seng, President & Country Head of Sun Life Malaysia. “Through the ‘Protection with Purpose’ Roadshow, we hope to help more Malaysians gain greater clarity on their financial needs and take meaningful steps to protect their financial wellbeing.”

At each roadshow stop, visitors can participate in complimentary one-on-one protection assessment with Sun Life Malaysia advisors to assess their protection needs and review whether their existing coverage remains aligned with their current life stage and financial goals.

Visitors receive complimentary health screenings and personalised protection assessments at Sun Life Malaysia’s ‘Protection with Purpose’ Roadshow

Following the encouraging public response at its first stop, the roadshow will travel to IOI Mall Puchong, Carnival Court, from 12 to 16 August 2026, before heading to 1 Utama Shopping Centre, Promenade area, in September 2026.

In addition to financial consultations, visitors can enjoy complimentary health screenings for blood glucose, cholesterol and uric acid levels, take part in interactive games and activities, and stand a chance to win prizes through the ‘Spin The Sun’ challenge.

To enrich the roadshow’s focus on healthier living and stronger financial protection, visitors can also enjoy exclusive promotions from selected retail partners, including Yogurt Planet at IOI Mall Puchong, and IJN First Pharmacy and Jungle House at 1 Utama.

 

Now in its third year, the roadshow initiative is part of Sun Life Malaysia’s continued commitment to championing financial literacy and protection knowledge among Malaysians. Since its introduction in 2024, the initiative has directly reached more than 4,900 individuals through on-ground engagement, financial consultations and educational activities.

For more information on the upcoming roadshow locations and activities, follow Sun Life Malaysia's official social media channels.